Gans & Gar

Logo, Corporate Design | 2017

" The aim of the new design was to represent professionalism, high quality and a touch of coolness, while being contemporary."

Gans & Gar is a well known company for high quality catering since 10 years, founded by Sven and Angela Reschke. Hannes Stelzig, who planned the new webdesign for Gans & Gar approached me to create a new brand identity for this company.

During our strategy session we defined the style direction with the keywords "high quality, professional, creative, unusual, contemporary and cool". Mr. Reschke also wished a goose to be part of the brand. The brand identity reflects a high class working company and the the goose take an unsual and central part of the branding.